U.S. market share of the top energy drink brands 2023, based on dollar sales

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 21, 2023 responsible for almost one half of all sales. This translated into sales of around 7.34 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with almost 30 percent market share. Celsius, Bang, and Rockstar also featured in the top five energy drinks of 2023.

Red Bull’s success story

Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over 18 billion U.S. dollars in 2023. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name.

What are the effects of energy drinks?

Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.